The Michael L. Buckner Law Firm continues its educational series on NCAA legislation through a review of selected cases involving secondary rules-violations. Today’s post reviews a secondary case involving a violation of NCAA Bylaw 220.127.116.11. The rule provides:
Bylaw 18.104.22.168 – Advertisements and Promotions After Becoming a Student-Athlete.
After becoming a student-athlete, an individual shall not be eligible for participation in intercollegiate athletics if the individual:
(a) Accepts any remuneration for or permits the use of his or her name or picture to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind; or
(b) Receives remuneration for endorsing a commercial product or service through the individual’s use of such product or service.
The bylaws were cited in Secondary Case Number 47463 (January 5, 2011), which involves Division I men’s basketball. The case is summarized below:
Facts: Subsequent to initial collegiate enrollment first year men’s basketball student-athlete’s (SA’s) father provided testimonial for college placement service’s website and it continued to be available on website. Specifically, in August 2010, prior to initial collegiate enrollment SA’s father provided a testimonial regarding academicrecruits.com which was posted on website and continued to remain available subsequent to his initial collegiate enrollment for 2010-11 academic year. SA was unaware it was impermissible for his father to provide a testimonial and institution states he had forgotten he gave testimonial. Institution discovered violation when college placement service contacted institution for a picture of SA. Neither SA or SA’s father received any renumeration for providing endorsement of service.
Institution Action: Institution sent a cease and desist email to company as well as speaking to them directly and testimonial has subsequently been removed from website. Institution provided rules education with involved SA.
Enforcement Action: Secondary violation; no further action.
Eligibility Action: STAFF: Eligibility reinstated.
Rationale: STAFF: Based on case precedent.