On June 22, 2012, Brandon Marcello of the Clarion-Ledger, reported that Mississippi State University had self-reported a violation of NCAA 126.96.36.199 to the SEC on February 3, 2012. According to the report, MSU had placed a billboard featuring football student-athletes hoisting the Egg Bowl trophy with the words “Play With the Best” in Oxford, Mississippi, where Ole Miss is located. The billboard was removed in late-January.
According to the bylaw, a “publication of advertising or promotional material, by or on behalf of a member institution, designed to solicit the enrollment of a prospective student-athlete is not permitted, except as provided in Bylaw 188.8.131.52.1.” The corresponding bylaw allows an institution (or a third party acting on behalf of the institution) to publish nonathletics institutional advertisements or promotional material [e.g., use of signage, booths, kiosks and distribution of printed materials] at high school or two-year college athletics events provided the athletic department is not involved, the materials do not contain athletics information and the institution documents the cost of the materials. MSU has since changed their policies and procedures to require a review of all billboards for “content and location.”
The full article can be reviewed here.